About Us

OUR ARTFORM

PLEASURE AS A WAY OF LIFE

 Lu acts as a cultural force, we believe personal pleasure is a basic human right. This is our love letter to a community of people who seek pleasure and those that are yet to completely surrender themselves to it. 

OUR GOAL

A PLACE FOR SELF-EXPRESSION

Express your individual desires within relationships – to your lovers, your body, and your life. Lu stands for a foundation of mutual respect and understanding that everyone has different needs, wants, desires at different times.

OUR ETHOS

IN TUNE WITH NATURAL CYCLES

Attune to the natural pulse of pleasure in your life, whether its sun on your skin, feet in the ocean, or afternoon delight – this is soft power. Honour each other’s highs and lows.

Pleasure as a way of life

About the founders:

Our three female founders started working on Lu after several long conversations about why enjoyable sex is still such a taboo and why so many of the lubricant brands are harshly contoured, ugly colours, and totally divorced from true pleasure. We set out to create a community that celebrates the pursuit of pleasure outside taboos, integrating sexual liberation as part of a full, expressive life.

Lu is not here to tell people how to get off, but rather to encourage a pleasure-forward way of life – for adults of all ages, genders, and orientations (without needlessly disrupting your body’s natural flora or pH).